Viasettimo is a premium Italian apparel brand for men with distribution across Europe and North America. A blend of the finest quality silk, cashmere and cotton accompanied with an impeccable design unique to each product, makes this an authentic and modern Italian brand.
The vision of the brand for the website was to 'celebrate Italy" and to give customers the opportunity to look at the exciting high quality products being offered. Viasettimo needed a website that represented the high end, premium, top quality product that the company was producing while presenting the story of the brand in the most beautiful way possible.
After a detailed research of the Italian city of Traviso, we attempted to create a design concept reminiscent to the ancient Roman era. We created the initial mock-ups and high fidelity prototypes using Keynote, and eventually achieved the desired client expectation. Utilising the responsive framework capabilities of Wordpress, the website is accessible from a wide range of devices.
The website and brand were successfully launched in September 2014, and has received an encouraging response.