NOVATURIENT FITNESS

Jason Li is a freelance personal fitness trainer who approached us to create an identity for his new brand :

The word novaturient meant "desiring or seeking powerful change in one's life, behaviour, or situation".

After a thorough research of his brand vision and target customers, we created a logo that looked modern, bold and premium. 

We used the starting point of the logo to visualize how the identity would extend to his website. After detailed low fidelity and high fidelity mockups, we designed an interactive parallax website to give an instant overview of his services. Discreet animations and subtle parallax effects added a bit of fun, while employing a responsive layout allowed the site to be viewable on all devices.